Be Great
You've built something
real.
For established leaders and nonprofit directors who know what they’ve built — and know something is standing between where they are and what’s next.
You're a visionary — you started your dream business or stepped into your dream role, and you've been building it with everything you have.
You're having a hard time keeping all the priorities straight — the team, the projects, the deadlines, the long-term vision. It's all competing for the same bandwidth.
You're ready to grow — and you can't quite put your finger on the roadblocks. You know something is in the way, but naming it clearly has been harder than it should be.
You need help supporting your staff, managing projects, and hitting deadlines — without it all falling on you to hold together personally.
" Be Great is for the leader who has already proven they belong at the table — and is finally ready to build the table they actually deserve.
Be Great is a strategic planning and leadership development engagement for established business owners and nonprofit executive directors who have been building for six or more years. Trust us to strategically guide you through designing and implementing a comprehensive plan that not only clarifies your vision and mission, but also stabilizes and expands your operations — ensuring long-term success and impact.
Be Great comes in three tracks — Strategy, Program, and Consulting — because leaders at this stage have different needs depending on where they’re stuck. Whether you need a focused strategic planning sprint, a structured five-phase group program, or customized consulting through a specific business challenge, Be Great meets you at the level you’re actually at.
What be great delivers
"
13 weeks. The complete GREAT methodology. A full People + Ops Playbook, SOP Manual, and sustainability plan — built with you, not for you.
Octavia "Tav" Treadway
Founder, You’re Carrying Something Great
Move through diagnosis, strategy, execution, and systemization in 13 focused weeks — no shortcuts, just accelerated structure.
Grounded in CliftonStrengths and ruthless prioritization — every session is built around your organization's real capacity.
Best suited for organizations ready for rapid transformation — from Sustain to Success, or Success to Take-Off.
What Be Great is bult on
Three principles behind every track.
Clarity Before Strategy
You can't build a strategy for a ceiling you can't see. Every Be Great engagement starts with honest diagnosis — what you've built, what's working, and exactly where the ceiling is before we touch the roadmap.
Actionable Roadmaps
Vision without execution is just a dream. Every Be Great track produces a concrete, calendar-tied roadmap with specific moves, owners, and 90-day checkpoints — built for your real context, not a generic template.
Strengths-Grounded Strategy
Strategy built for someone else won't hold in your hands. CliftonStrengths runs through every Be Great engagement so the plan you build reflects who you actually are as a leader — not who a framework says you should be.
Report Clearer
Long-Term Direction
Execute Their 90-Day
Plan Within the Program
Be Great is a strategic planning and leadership development engagement for established business owners and nonprofit executive directors who have been building for six or more years. It’s designed for leaders who aren’t stuck from lack of ability — they’re stuck because the strategy, structure, or transition they need is more complex than anything they’ve faced before. Be Great comes in three tracks: Strategy, Program, and Consulting.
If you need a focused strategic planning sprint to align your long-term vision with an actionable roadmap, Be Great Strategy is your track. If you want a structured 12-week group program walking through the five phases of business development, Be Great Program is the right fit. If you’re navigating a specific business challenge — a transition, operational overhaul, or growth stage — Be Great Consulting offers customized 1:1 support with a flexible timeline. Your discovery conversation helps us figure out the right fit together.
Be Great Program guides participants through the five phases that every business moves through: existence, survival, success, takeoff, and maturity. The 12-week structure maps each phase to concrete strategic work — so you understand where you are in the arc, what the current phase requires of you, and what you need to build to move to the next one.
Yes. CliftonStrengths runs through every Be Great engagement. At this stage of your leadership, understanding how your natural strengths apply to strategic decisions, organizational design, and growth planning is essential. The strategy you build needs to be one you can actually execute — and that means it needs to be built around who you are, not a generic framework.
Be Great Strategy and Consulting are flexible by design — timelines are tailored to the scope of your engagement. Be Great Program runs 12 weeks with structured group sessions, actionable strategies, and regular reviews. Investment for all three tracks is discussed during your discovery conversation. The first step is always a free conversation — no pressure, no pitch.
Gather. Review. Execute. Align. Transform. — a five-phased program built to support your business development, stabilize your operations, and create long-term impact.
Insight from your team is scattered — you sense the issues but haven't been able to gather them into a clear organizational picture
The organization feels unstable in ways that are hard to articulate — you're reacting more than leading, and the strategy hasn't kept pace with your growth.
Projects get started but rarely finished — no standard operating procedures means every task depends on whoever happens to be in the room
Your team's goals and the organization's goals are running on parallel tracks that never quite meet — alignment feels impossible to sustain without constant effort.
Six years of building earns you the right to a strategy that's actually worthy of what you've built.
You've gathered all the insight from your team to assess the issues — and you have a full organizational picture for the first time
You've reviewed the insight and built a strategic plan to stabilize your organization — grounded in your actual data, not outside assumptions
You've executed key projects and created the standard operating procedures that make your organization run without you holding it all together
Your team's goals and the organization's work are aligned — moving in the same direction, measured by the same standards, held by the same operating procedures
The work you've done got you here. Be Great builds the strategy — and the operating infrastructure — that takes you to what's next.
THREE WAYS IN
Choose the track that fits
where you actually are.
Be Great isn’t one-size-fits-all. Every engagement starts with a discovery conversation — but here’s how to think about which track is right for you right now.
Strategic Planning Sprint
Ideal For · Focused Growth PlanningA strategic planning service designed to align your long-term business goals with an actionable roadmap. Interactive workshops and brainstorming sessions foster innovation, while practical tools like business models and growth frameworks support real implementation.
- Long-term vision aligned to actionable roadmap
- Interactive workshops + brainstorming sessions
- Business model canvas & growth frameworks
- Ongoing strategy reviews as you implement
12-Week Group Program
Ideal For · Structured Development With Peer LearningA 12-week program guiding businesses through the five phases of development — existence, survival, success, takeoff, and maturity. Structured group sessions, actionable strategies, and practical tools help participants build a roadmap for stability and sustained growth.
- Five phases of business development framework
- Structured group sessions + peer learning
- Actionable strategies tied to your real calendar
- Regular reviews to ensure alignment and impact
Customized 1:1 Consulting
Ideal For · Businesses In Transition Or Growth StagesCustomized consulting services tailored to your specific business challenges. Through interactive sessions, you receive actionable strategies and practical tools — operational charts, detailed reports, and implementation plans. Flexible timelines and regular check-ins ensure you're not navigating the hard parts alone.
- Challenge-specific consulting — not a generic program
- Operational charts, reports, implementation tools
- Flexible timeline built around your capacity
- Regular check-ins through the full engagement
A DAY IN THE LIFE
What a Be Great strategy
session actually looks like.
Not a consultant talking at you. Not a template you fill out alone. Here’s the anatomy of a real Be Great working session — where the strategy actually gets built.
Opening 15 Min
The Honest Read
We start not with an agenda but with an honest read of where things actually stand — what moved since last session, what didn't, and what that tells us about the real work ahead. No sugar-coating, no pretense.
Core 40 Min
Strategic Deep Work
We go deep on one strategic problem — a ceiling, a transition, or an organizational decision. We build the framework and the criteria for making the call together. You leave with something concrete in hand.
Working 15 Min
Roadmap Integration
Whatever we built gets mapped into your actual 90-day plan — with owners, dates, and dependencies. Not a theoretical next step. A real calendar entry tied to your real organizational capacity.
Close 10 Min
The Decision
Every session closes with a decision — not a maybe, not a "let's revisit." A clear commitment to the next move, with the criteria to know when it's working. Ambiguity is the enemy of execution at this level.
The track shapes the format — Program sessions run as structured group work. Consulting sessions are 1:1. But in every track, the goal is the same: you leave each session with something built, a decision made, and a clear next move on the calendar.
Who be great is for?
This program was built for
the leader who has earned it.
Be Great is for established business owners and nonprofit executive directors who have been building for six or more years. You’re not stuck from lack of ability or effort. You’re stuck because the ceiling you’re hitting requires a different kind of intervention — and the strategy you need hasn’t existed yet for this specific moment.
You're a business owner or nonprofit ED with six or more years of active operation
You can feel a ceiling but struggle to name it clearly — and without naming it, you can't plan against it
Your current strategy was built for a version of your organization that no longer exists
You're in or approaching a significant transition — growth, restructure, scale, or succession
You want a strategy grounded in your actual strengths, not a generic framework imposed on your context
You're willing to look honestly at what's working, what isn't, and what you've been avoiding
THE BE GREAT PROGRAM
Five phases. One transformation.
Our program walks you through a five-phased process to support your business development, project completion, standard operating procedure creation, and improved efficiency.
Gather
We start by gathering all the insight from your team to assess the real issues — not the surface-level symptoms, but the organizational dynamics, strengths, weaknesses, opportunities, and threats that are actually shaping your current ceiling. You can't build a strategy for a problem you haven't fully named.
OUTCOME: FULL ORGANIZATIONAL ASSESSMENT IN HANDReview
We review the insight together — identifying key focus areas and developing a timed strategic plan to implement change. This is where the diagnosis becomes direction. You leave Phase Two knowing exactly what needs to happen, in what order, and why — grounded in the data your organization actually produced.
OUTCOME: STRATEGIC PLAN BUILT TO STABILIZE YOUR ORGANIZATIONExecute
We execute the plan. Key team members identify key projects to create standard operating procedures — the operational infrastructure that turns good intentions into repeatable, scalable organizational behavior. This is where the strategy leaves the document and enters the work.
OUTCOME: PROJECTS LAUNCHED, SOPS CREATED, OPERATIONS STABILIZINGAlign
We align organizational goals by identifying key projects that will help you promote your organization's stability. Your team's daily work, your priorities, and your long-term vision start moving in the same direction — often for the first time. Alignment isn't a soft outcome. It's an operational one.
OUTCOME: TEAM GOALS UNIFIED, STANDARD OPERATING PROCEDURES ACTIVETransform
We help you transition from your current organizational state to the one your strategy was designed to produce. After identifying challenges and constraints, we construct opportunities to promote organizational growth. You leave Be Great more educated, more prepared, and more informed than we found you — with the Organizational IQ, Operational Acumen, and Thriving Teams to prove it.
OUTCOME: LONG-TERM SUCCESS AND IMPACT — BUILT TO SUSTAINThe promise: We will leave you more educated, prepared, and informed than we found you. Your Organizational IQ, Operational Acumen, and Team Development will have changed for the better.
WHAT Be Great PARTICIPANTS SAY
From the program, in their own words.
Adrienne
"I came in with six years of experience and no real roadmap. Be Great gave me the first strategic plan I've ever had that I actually believe in — and that my team can see themselves in."
Jerome
"We had vision. We had talent. What we didn't have was a strategy we could execute. Be Great closed that gap — and for the first time our team is moving in the same direction at the same time."
Let’s Start the conversation
Apply for Be Great.
The first step isn’t a big commitment. It’s an honest conversation about what you’re carrying and whether Boss Up is the right fit for where you are right now.
Your Coach
Octavia "Tav" Treadway
Founder & Lead Coach — You're Carrying Something Great
A practitioner who has carried the mission and rebuilt the structure — she knows what it costs to be the ceiling, and exactly how to stop being it.
- ●Free discovery conversation — no commitment required
- ●Three tracks available — we’ll find the right fit together
- ●Flexible timelines built around your actual capacity
EXPLORE MORE PROGRAMS
Not sure Be Great is the right fit?
Aspiring Entrepreneurs · 0–1 Years
Strength & Strategy Lab
Cohort labs for ecosystem partners and aspiring business owners ready to move from idea to operational clarity.
EXPLORE →
Emerging Leaders · 1–5 Years
Boss Up
For leaders who've grown past the point of carrying it alone and are ready to rebuild their leadership structure.
EXPLORE →
Youth Leadership
Teen ESSTM
For teens whose potential is bigger than the boxes around them — building habits, language, and community for young leaders.
EXPLORE →It’s Time
Ready to name the ceiling
and break through it?
You’ve done the work to get here. Be Great builds the strategy — and the support structure — to take you to what’s next. The first step is a free conversation.